Kids in Tech

Kids in Tech equips young people with the skills and confidence to succeed in a technology-driven world. Through engaging, hands-on STEAM programs, we close the digital divide and inspire the next generation of innovators. We are working toward an ambitious goal: reaching 10,000 youth annually by 2028 through transformative learning experiences. The Managing Director, Strategy and Operations will serve as a senior organizational leader and trusted partner to the CEO, helping design, implement, and sustain the internal infrastructure that drives operational excellence and organizational alignment. This leader will focus on strengthening internal systems, people, and performance, ensuring the organization runs smoothly and efficiently so the CEO can focus on external strategy, partnerships, and growth. Key Responsibilities: Strategy and Execution, People and Culture, Operations and Risk, Communication and Alignment. Core Competencies: Integrity and Sound Judgment, People and Culture Leadership, Operational Excellence, Strategic Thinking, Communication and Presence. Compensation and Benefits: Salary range $95,000-$120,000, comprehensive benefits package, generous PTO and hybrid flexibility.

Hayoung Sarah Kim
Strategic Marketing Leader
Growth & Engagement
Milford, MA
(301) 801-5895
hayoung.sarah.kim@gmail.com
www.linkedin.com/in/hayoung-sarah-kim/
Data-driven marketing leader with a proven track record of developing and executing go-to-market strategies that drive revenue growth,
student pipeline expansion, and market engagement. Skilled in crafting compelling value propositions, campaign messaging, and full-funnel
initiatives tailored to evolving customer and industry needs. Adept at leading cross-functional collaborations across marketing, sales,
product, and customer success teams to ensure seamless program execution and optimize recruitment outcomes. Experienced in
conducting market and competitive analysis to inform pipeline growth strategies, enhance brand positioning, and refine performance
metrics. Passionate about leveraging data insights, CRM systems, and multi-channel marketing tactics to drive student and school
acquisition, manage external partnerships, and support business objectives. Thrive in fast-paced, mission-driven environments with a
player-coach mindset focused on delivering measurable impact.
Core Competencies
B2B/B2C Marketing Strategy
Recruitment Marketing
Project Management
Go-to-Market Planning
Messaging
Email Marketing
Pipeline Growth Strategy
Lead Generation Campaigns
Digital Engagement
Partnership Management
Data-Driven Decision Making
Professional Experience
MANAGING DIRECTOR
UrPath
Boston, MA
2023 – Present
Founded UrPath LLC in October 2023, specializing in recruiting students for higher education institutions and providing B2B and B2C
marketing services to higher education, EdTech, and SaaS companies.
Forged strategic partnerships with universities, surpassing UrPaths initial Business-to-Institution (B2I) agreement targets.
Implemented data-driven Google Ads and SEO strategies, significantly increasing website traffic and engagement.
Achieved over 100% of the target for B2B marketing leads, driving substantial growth in potential sales since October 2023.
Launched content marketing initiatives, including targeted blog articles, to enhance brand visibility and generate high-quality
leads, contributing to consistent growth.
Secured a key partnership in South Korea, driving B2C leads and successfully recruiting students for U.S. higher education
institutions. Provided personalized consulting to guide students through the college selection and application process.
Developed and executed the companys first B2C marketing strategies, exceeding initial targets by over 100% since October 2023.
SENIOR GLOBAL CAMPAIGNS MANAGER / GROWTH MARKETING MANAGER
Coursera
Boston, MA
2021 – 2023
Optimized Coursera for Campuss global user acquisition and conversion rates through growth-oriented, omnichannel campaigns, engaging
university leadership teams to influence executive-level decision-making and long-term strategic planning. Earned promotion by consistently
exceeding performance expectations and driving lasting impact using data-driven insights.
Optimized campaign and team performance by developing customer journeys, presentations, and reference materials to align
staff across global sites on sales tactics-surpassing 100% of marketing and sales qualified lead goals.
Project-managed the development and execution of the multi-million-dollar Grow with Google Professional Certificate initiative,
establishing a demand generation plan and driving global adoption to exceed 100% of the projects growth target.
Surpassed 100% of marketing and sales qualified lead targets by launching Coursera for Campus content, engaging university
decision-makers through thought leadership, digital marketing, webinars, paid media, email campaigns, lead nurturing, and social
media.
Participated in PMF sprints with the PMM team to ensure Courseras brand was accurately represented with targeted messaging,
aligning with audience needs to drive engagement and maximize profitability.
Influenced over $50M in potential sales and consistently exceeded marketing qualified and sales qualified lead targets by
overseeing the creation and launch of digital content, global email programs, and B2B acquisition campaigns.
Developed a go-to-market strategy for diverse offerings, including the products first client-focused webinar-guided planning
and execution to generate leads and optimize return on investment by up to 8x.
SENIOR MARKETING MANAGER – EDUCATION & PUBLIC SECTOR
Burning Glass Technologies (Lightcast)
Boston, MA
2020 – 2021
Built the divisions first-ever go-to-market marketing team, leading research and analysis of market conditions and competitor trends to
influence new product development. Collaborated across multiple channels to create and track a range of marketing activities.
Developed and executed B2B and B2C digital marketing strategies, penetrating government and higher education markets while
generating new sales leads through tailored brand messaging.
Project-managed the units first B2B nurture email campaigns, achieving 100% of the marketing performance target.
Exceeded lead generation goals by launching campaigns and collateral, including white papers, eBooks, and case studies.
Hayoung Kim
301-801-5895 Hayoung.sarah.kim@gmail.com Page
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MARKETING MANAGER – NORTH AMERICA
Kaplan International
Cambridge, MA
2018 – 2020
Established the organizations first U.S. domestic marketing team, empowering sales and content teams across eight business units to
expand the reach of Kaplan Internationals solutions portfolio. Enhanced brand visibility through targeted events, social media, and digital
engagement strategies, consistently exceeding assigned marketing goals.
Negotiated B2I and B2B business agreements to drive market penetration efforts, meeting and exceeding diverse business goals.
Created and led B2B and B2C marketing strategies in support of Kaplan Internationals acquisition plans, guiding a two-person
team to exceed business goals through tailored social media, digital marketing, and SEO campaigns.
Led and executed both B2C and B2B marketing strategies for the U.S. market for student recruitment, consistently achieving and
surpassing 100% lead targets.
Partnered closely with the Sales team to continuously optimize lead quality, aligning marketing efforts with recruitment goals and
improving conversion rates across the enrollment funnel.
Regularly traveled for recruitment efforts, engaging directly with students and consistently meeting or exceeding field marketing
goals.
MARKETING MANAGER / MARKETING OFFICER
Navitas USA
Boston, MA
2013 – 2018
Led business development and marketing initiatives for three university partners across the APAC region, consistently exceeding the
expectations of international stakeholders within a highly competitive market. Promoted to oversee and project-manage U.S. domestic
marketing strategies for a portfolio of eight university partners.
Developed marketing strategies for a newly launched university partner and expanded the reach of existing B2B partnerships and
market development initiatives-recognized as the sole U.S. team member to achieve full sales targets.
Strengthened relationships with over 135 international partners to consistently meet or exceed marketing and sales targets across
South Korea, Japan, Taiwan, Vietnam, Hong Kong, and Macau, leveraging competitive analysis to create tailored marketing plans.
Assisted in developing brochures for partner universities, distributed to B2B stakeholders to support student promotion and
recruitment efforts.
Achieved 100% of field marketing targets by traveling to conferences and recruitment roadshows, engaging directly with students
to drive international recruitment and maintain strong stakeholder relationships.
Education
Master of Business Administration, Marketing and Strategies Boston University
Bachelor of Arts, Political Science – Emphasis on International Studies
McDaniel College
Languages
English – Native Fluency
Korean – Native Fluency